Belief is a keystone that enables creative results. Each person and every team hold a set of beliefs that influence how work is done. Discovering core beliefs can unlock creative awesomeness.

Significantly, beliefs are kind of “squishy” in that they can be influenced.

So, for a person, beliefs change over time based on experience and learning. As such, teams alter their beliefs as they discover what they are capable of creating.

In the title, I chose cynosure as it is sharing a similar meaning to “core”. When core beliefs align within a team about their work, they move toward creation.

(intent + idea) x (belief + action) = creation

So many books have been written about belief there is no way I can list them all. To list, here are some points to consider:

• Firstly, beliefs are not normally anchored on fact
• Secondly, beliefs can be tested and should
• Thirdly, beliefs should be altered as facts present
• Fourthly, it is OK to have strong beliefs and yet have them be loosely
• Fifthly, just because beliefs change, does not mean a person is “bad” or “wrong”

How to unlock creative awesomeness

My reading on beliefs led to Dr. Carol S. Dweck. Her book, Mindset, holds an insightful quote.

“You have a choice. Mindsets are just beliefs. They’re powerful beliefs, but they’re just something in your mind, and you can change your mind.” p. 16

So, at a team level, this takes on a new twist. In my opinion, teams can choose to focus on common, positive beliefs. However, some will disagree.

Disagreement is fine. Heck, I would invite disagreement.

Overall, the resulting outcomes from disagreement can improve both the team’s and members’ beliefs. Basically, I this call it “creative friction”.

In the end, belief is one variable in the “creation” equation. Leverage it for team sucess!